E-A-T stands for “Expertise, Authority, and Trustworthiness” .E-A-T is determined by a combination of the creator, the content, and the website. It optimises the SEO of the page ,let’s see how.
What is SEO:
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
The concept EAT comes from Google’s Search Quality Rater guidelines and it became well known after the infamous Medic Update in August 2018. E-A-T is one factor that Google uses to evaluate the overall quality of a web page.
If you’ve been paying attention to recent Google search core algorithm updates, you’ve probably noticed a recurring theme: improving the user experience.
Because keyword stuffing disrupted the reading experience, Google started penalizing it long ago. When most people began using mobile devices to search the internet, they made mobile responsiveness a ranking factor.
Google chose HTTPS over HTTP because it wanted to give searchers more security. They created Core Web Vitals to quantify a quick and seamless user experience.
E-A-T is no exception. It’s yet another way for Google to give users what they want.
E-A-T is a tool for determining credibility. It serves as the foundation for determining whether a website and its individual pages provide real value to the user. Because that’s how it keeps people coming back, Google wants to serve up the pages with the most value concerning a specific search query.
If search engine optimization (SEO) is vital for your digital marketing success, E-A-T SEO should be at the forefront of your SEO strategy development.Google expects a certain level of expertise formally demonstrated through training and qualification.Google refers to these topics as YMYL – Your Money Your Life topics/websites.
What is YMYL?
YMYL stands for “Your Money or Your Life”. Google uses this acronym as a guiding principle for classifying pages that impact your finances, health, safety, and/or happiness.
YMYL sites are held to the highest possible E-A-T standards due to the subject matter and what it means for a user if that information is misrepresented.
Conclusion
Although E-A-T is a crucial factor in improving search rankings, simple measures such as tag optimization are insufficient. You must commit to a long-term plan and gradually build up a stock of high-quality content to use E-A-T to improve SEO.
According to Google, E-A-T applies to all websites. You can go above and beyond to demonstrate your content authors’ expertise and authority. If you can demonstrate that you E-A-T on your website, you will be given higher priority and receive more traffic.
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